![]() ![]() What if? What if they will have a vending machine like robotic bartender ( Barsys 2.0), a BBQ grill on the balcony and a BBQ kit at the lobby, than, firstly, instead of using the hotel just for sleeping and taking a shower, we are earning more quality time at the hotel, secondly, robotic bartenders are extremely Instagram-able and even more relevant are Tik-Tok - able, therefore, will help the hotel being more viral and up there for feeling FOMO, and thirdly will be a unique and interesting up sale that will one day will pay for itself, without the actual need of a human touch involved.Īs it seems, Tik-Tok platform is going to overcome both Facebook and Instagram as the new generations are more snap oriented, which means that they are more in to temporary content, a video that last not more than one day, it is obviously made any marketeer and hotelier's life even harder, with a need to add content constantly, as it seems, the digital Avatars, can be an interesting solution for that massive demand for short day-last content, where designers can make those short Tik-Tok videos with real people look alike Avatars. Let's take an hypothetical example, you own a hotel in a city where the guests are arriving in groups of 4-6 close friends, ages 20-27, are going to the beach/pool at the morning, coming back to the hotel by late noon, having showers and a nap, than getting ready for the later parties and coming back to the hotel late at night to sleep. is there a correct answer? Not really, or more accurately, there are endless answers, as those who decide if each hotel's ideas is good are its guests. Henn na hotels will prove otherwise, more and more hotels are starting to look at that direction, with fully/half automated hotels, including robots as their receptionists, bell boys, waiters at the restaurant, cleaning robots and more. ![]() Many hoteliers and researchers declared that there is no hospitality without humans, especially while talking about robotic bartenders and else, well. In order to attract Z generation guests and even Millennial, guests are expecting the extra ordinary, be unique, be strange, smart and creative, but first start with empathizing your guests. So first, in a world where content is the king and more and more businesses are choosing to open their own blogs, especially with voice queries, it is important to include relevant and interesting content that will attract the voice helpers ('Alexa', 'Siri', ETC.) to present your site, as they are providing only one answer, And second, while planing the voice paid campaign we should concentrate on longer trail searches in a form of a question, as people are using longer and in a form of a question queries while searching for answers from their AI assistants. ![]() Is it the next PPC? According to the extensive raise of AI assistants purchasing, we can assume that it might be, therefore, we should be encouraged to examine, detect and be ready for any news regarding this issue, especially when many Marketeers declaring that more than 50% of search queries in 2020 will be voice. Even if your clients/potential clients do not own an AI assistant already or you think it is still too expensive to own an AI assistant service for your hotel, it is crucially important to be ready for what will happen next by connecting your services to what AI technology have to offer if it is by allowing guests call room service, maintenance, cleaning service or a concierge with their own 'Siri' or 'Alexa' in order to keep up at this fierce war over guests satisfaction and online rating systems. It is true that there are almost 8 Billion people in the world, but the number of people owning a smart AI assistant is increasing constantly and therefore will rock the hospitality world soon enough, especially after Amazon launched an 'Alexa' system for hotels on June 2018. ![]()
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